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Tampa Attorney Outlines Importance of Contracts with Marketing Influencers

1.3.20

With the rise of social media has come a new way for brands to reach their consumers. Marketing influencers – who have thousands and sometimes millions of followers – have emerged as a new avenue for brands to use to help sell their product or service. However, those partnerships should be merely more than just a “post for payment” and businesses should be aware of the legal risks when partnering with marketing influencers. In his article for the Tampa Bay Business Journal, Brett Owens, outlines what companies need to know about FTC disclosure guides and what should be included in a legal contract for their services. 

To read the full article, visit Tampa Bay Business Journal.

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