|April 1, 2014 | www.fisherphillips.com|
Smart executives and business owners know that a good public-relations program can build a brand and burnish a reputation. Good PR costs less than advertising and lends credibility to your organization, products, and services.
But even if executives believe in PR, if they are not trained or experienced it’s important to properly prepare them before granting any interviews. No executive should appear unprepared when representing the organization during an interview. Just as importantly, they should not come across as arrogant or aloof. A key to ensuring that the boss performs well is to train him or her for media interviews.