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The well-known rideshare company Lyft has personified the above quote from legendary basketball coach John Wooden when it recently announced that it will require all eligible corporate employees to spend some time behind the wheel to experience driving passengers. Lyft’s Chief Marketing Officer Melissa Waters shared her driving experience in a recent article, saying she was surprised at how hard it was to both navigate and care for your passenger. Waters is not alone in this quest. Both the Chief Executive Officer, Logan Green, and President, John Zimmer, got a feel for the driver’s seat. In fact, all the corporate employees will be required to experience the day-to-day tasks of each Lyft driver for at least four hours every 90 days. Employees can fulfill this requirement by being a driver, staffing driver-support calls, or working within a Lyft driver hub.

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