When a friend took Van McCoy to New York City’s Adam’s Apple bar to watch an underground dance known as the “Hustle,” Van knew he had struck gold. In one hour, Van had written the future wedding reception staple “The Hustle.” With its only lyrics “Do the Hustle,” the song reigned supreme on the Billboard Charts of 1975. As stated in his Associated Press obituary, the Hustle was “a revolutionary dance… highly stylized and more sophisticated than the more ‘hang loose’ dances of the decade, such as the bump and the boogaloo.” Van’s album “Disco Baby” spread this revolution from the basements of New York City dancehalls to the hi-fi’s of middle America.
In its early years, the gig economy, led by ridesharing platforms Uber and Lyft, was touted as the new land of rugged individualism.
In a 2015 survey of Uber drivers in 20 cities across the United States, nine out of 10 Uber drivers reported that “being their own boss” was the primary reason they drive for the company. This new economic model upended the traditional notion that people want to have a permanent job for the financial security. Additionally, it replaced the idea of working one’s way up the corporate ladder with using new internet-based technologies to provide services on your own schedule, with your own equipment.